About
Highly accomplished Principal Designer and Senior IC with a proven track record of transforming complex challenges into scalable, high-impact product and brand experiences. Expertly rallies cross-functional teams across design, technology, and engineering to deliver innovative 0-1 solutions, driving significant improvements such as a 55% task completion increase and 9% CSAT improvement for millions of users. Adept at transforming nascent ideas, from AI experience design to comprehensive design systems, into commercial realities that generate substantial business value.
Work
JPMorgan Chase
|Experience Design Lead
New York, NY, US
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Summary
Led strategic design system reinvention and card art framework development, driving significant user satisfaction and operational efficiency for a major financial institution.
Highlights
Reversed a 2-year declining CSAT trend by leading a comprehensive design system reinvention, achieving a 55% task completion increase and 9% satisfaction improvement across 90M users.
Shipped Chase's inaugural card art framework, encompassing 1,200 Figma instances and 120 3D bespoke animations, enabling teams to deploy solutions 3x faster while maintaining quality.
Developed a visual language that accelerated team shipping velocity by 300% without compromising design integrity.
Contributed to a 5% increase in visual appeal and brand aesthetics through targeted design initiatives and system enhancements.
Facebook / Meta
|Product Creative Director
Menlo Park, CA, US
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Summary
Directed creative operations and brand strategy for a 5,000+ person organization, enhancing design excellence and identifying substantial revenue opportunities.
Highlights
Scaled design excellence across a 5,000+ person organization by establishing systematic creative operations and building CommLab, a global design consultancy.
Democratized quality across diverse teams, achieving 100% CSAT with clients and workshop participants, fostering a culture of design excellence.
Identified $94M in platform revenue opportunities through a comprehensive advertiser support ecosystem audit.
Orchestrated and shipped the Meta rebrand across the entire ecosystem in weeks, significantly accelerating the company's brand transition.
Code & Theory
|Product Design Lead
New York, NY, US
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Summary
Led end-to-end product design, from strategy to production, for a Webby Award-winning mobile app serving millions of users.
Highlights
Led the design and production of a Webby Award-winning mobile app, successfully serving 9.3M users from strategy to production.
Achieved a 4.7 app store rating for the redesigned State Farm mobile application, enhancing user experience and engagement.
Developed a robust design system that effectively balanced platform conventions with distinct brand expression.
Transformed complex insurance processes into delightful mobile experiences, earning a Webby Award Honoree recognition for Best User Interface.
IBM Watson
|Design Principal, Creative Director
Armonk, NY, US
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Summary
Pioneered AI experience design, transforming IBM Watson from a research curiosity into a commercial reality, generating billions in business value.
Highlights
Pioneered AI experience design at IBM Watson, generating $6B in business value through immersive centers (290° displays) and mobile-first products.
Designed and implemented conversational AI frameworks, trust systems, and white-label platforms during AI's nascent stages, transitioning theoretical concepts into commercial products.
Oversaw the creation of immersive AI demo centers, attracting over 15K executives annually and showcasing advanced AI capabilities.
Received prestigious German Design Awards for Excellent Communication Design and UX Awards for Product Solutions, recognizing innovation in AI experience.
Ogilvy
|Associate Creative Direction
New York, New York, United States
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Full-time
Summary
Established scalable design systems for global brands across every touchpoint. Led Cabela’s rebrand—Interbrand Top 50 Retail Brand at launch. Proved design systems drive measurable business impact before Figma “design systems” existed. Clients: Cabela's, Zarbee's Naturals, Hellmann's, American Express
Liquidnet
|Art Director
New York, New York, United States
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Full-time
Summary
Designed brand standards, go-to-market materials, and branded installations. Integral support role for Global Creative Director to create, integrate, and extend the Liquidnet brand across five continents and 39 equity markets.
Rob Harrigan Design
|Freelance Designer
New York, NY, United States
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Freelance
Summary
Designed and delivered creative explorations and presentations for all work: logo design and branding, website design, collateral design, motion graphics, and business system design. Designed and produced on-air graphics, animation background and asset design, and title sequence design. Clients: Nickelodeon, MTV, Disney/Granada, FDNY, XV Motorsports
Skills
Product Design & Strategy
Product Design, Experience Design, UI/UX Design, Design Systems, Visual Language, Mobile App Design, AI Experience Design, Conversational AI, 0-1 Solutions, Product Strategy.
Creative Direction & Leadership
Creative Direction, Design Leadership, Cross-functional Collaboration, Team Management, Creative Operations, Brand Strategy, Stakeholder Management, Mentorship.
Impact & Analytics
CSAT Improvement, Task Completion, Revenue Generation, User Engagement, Business Value Creation, Platform Optimization, Market Research.
Tools & Methodologies
Figma, Design Thinking, Agile Development, Prototyping, User Research, 3D Motion Graphics (conceptual).